Our Story
A design studio helping you experience traditional and sustainable fabrics in diverse contemporary trends
Celebrating Indian Heritage with Modern Grace
Born from a passion for India's rich textile traditions, Yubika By Saritha began as a dream to bridge the gap between traditional craftsmanship and contemporary fashion. What started during the challenging times of 2020 has grown into a beloved brand that celebrates the modern Indian woman.
We believe that traditional doesn't mean outdated. Our collections reimagine age-old fabrics and techniques in designs that speak to today's woman - whether she's a homemaker, a professional, or someone ready to take on the world.
Each piece in our collection tells a story - of skilled artisans, sustainable practices, and the timeless beauty of Indian textiles. From the patchwork sarees of Esha Kaa to the contemporary silhouettes of Avyanna, every creation is crafted with love and attention to detail.
Our Values
The principles that guide every thread, every stitch, and every design at Yubika
Sustainable Fashion
We believe in creating fashion that respects both people and planet. Our fabrics are sustainably sourced from traditional weavers across India.
Traditional Craftsmanship
Each piece celebrates India's rich textile heritage. We work with skilled artisans who have inherited their craft through generations.
Contemporary Design
While honoring tradition, we create modern silhouettes that fit seamlessly into today's lifestyle, perfect for the contemporary woman.
Personal Touch
Every order is handled with care and attention to detail. From selection to packaging, we ensure a memorable experience.
Our Journey
From a dream to a growing community of saree lovers
The Beginning
Started during the pandemic with a vision to bring traditional Indian fabrics to modern women.
First Collection
Launched Esha Kaa, our signature patchwork saree collection that celebrates femininity.
Expanding Horizons
Introduced Avyanna and Iha collections, bringing ethnic wear in contemporary styles.
Growing Community
Built a loyal customer base across India and started international shipping.
New Additions
Launched Sakhi collection of pre-stitched blouses based on customer demand.
Meet Saritha
Saritha Talasila, the creative force behind Yubika, brings together her love for traditional Indian textiles with a keen eye for contemporary design. Her journey began with a simple belief - that every woman deserves to feel beautiful and confident in what she wears.
“Womanhood is not defined by what the world thinks. It's the definition of one's own self and celebration of one's freedom,” says Saritha. This philosophy drives every collection at Yubika, creating pieces that empower women to express their unique identity.
With a background in design and a deep appreciation for India's textile heritage, Saritha personally curates each piece, ensuring it meets the highest standards of quality, comfort, and style.
Our Collections
Each collection tells a unique story, crafted for different moments in your life
Start Your Yubika Journey
Discover sarees that celebrate your unique story